Strategy & value basis
It is our primary strategy to be the fast-moving private alternative in the Nordic/Baltic wine and spirits market.
The strategy is built on:
- Nordic/Baltic coordinated business strategy tailored to each country.
- Strong supplier and customer relations.
- No direct competing suppliers.
- Trade experience and flexibility.
- Focus on quality and brand building.
At AMKA we accomplish our work in accordance with three strategic values.
- We apply quality to everything we do.
- We have many years of experience.
- We are innovative and internationally oriented.
- We consider variation a strength.
- We only work with wines and spirits that are bottled in origin.
- We supply good experiences.
- Quality wines and spirits are our passion.
- We consider our wine and spirit suppliers as our business partners.
- We are interested in our colleagues and partners.
- We work hard to live up to the demands of ourselves and others.
- We listen actively and respect the opinions of others.
- We give advice with mind and heart.
- We keep our promises.
- We are open and honest.
- We give praise and constructive feedback.
- We communicate in a serious but informal tone.
- We use common sense as a work tool.